The Continuation Bet
A continuation bet or what is more commonly known as the “C-Bet” is the second bet you make before the flop. This means that your sole basis for making that bet is your two pocket cards. Beginners can find it tough to bet after the flop if they have engaged in C-Betting (betting before the flop). Why? Because it’s been proven that poker hands miss more often than they hit. Way more. The 
basic goal of a C-Bet is to scare everyone into folding, so you can keep all the “dead money” to yourself. First, you can bluff about it. If you get the worst pocket cards in the world but are a pretty great actor, you can place a C-Bet and make the entire table believe you have golden starting hands. Keep up the act during the flop – in fact, crank it up a notch into scaring other opponents. There will definitely be at least one person who folds. Remember that not everyone will fold though. It is best to keep the bet in check if you’re just bluffing – no point in going all-in when you’re just trying to get everyone to fold here. You might get a bad surprise when one of your opponents scores a royal flush!
Second, C-Bets are also great for players who have great starting hands – any pair is golden here, but other starting hands with good potential consist of consecutively high ranks, cards of the same suit, etc. A C-Bet can pose a risk: if everyone folds before the pot develops, then the player loses his shot at a large pot. One of the tricks of playing out the C-Bet when you have good cards is to be consistent. If you have high hopes for your starting hands, then the flop shoots those hopes down, it would come in handy to still pretend your silver starting cards have just turned gold, as opposed to letting the entire table know that your shot at the pot has disappeared.